Free SEO Audit for Small Businesses — Performed Personally by an Attorney & SEO Expert CAll Today (347) 461-0760

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For many small businesses today, having a website is no longer enough. The internet is full of business owners who invested time, money, and effort into a site that looks perfectly fine, yet gets very little organic traffic, ranking visibility, or search impressions. If that describes your situation, you’re not alone.

My name is Paul Matthews. I am an attorney and small-business owner who built my first website more than 15 years ago, before Google’s search results were dominated by AI, semantic analysis, and entity-based ranking systems. Like most small business owners, I had to learn everything myself. I didn’t start with technical SEO experience — I simply needed affordable marketing for my law office.

Everything changed in 2019 when I discovered who the top SEO experts really were. I joined private mastermind groups with people such as Ted Kubaitis, Kyle Roof, Eric Lancheres, and others who specialize in real-world SEO testing, ranking-factor experiments, and data-driven analysis. What I learned completely transformed my results. Before the AI-driven “apocalypse,” I grew my legal website to more than 4,000 organic visitors per month, outranking competitors with full-time marketing teams.

Today, after Google’s massive shift toward AI Search, semantic SEO, and entity-based understanding, I am offering free SEO audits for small businesses that have websites but are not getting visibility, clicks, or conversions. This audit is performed personally by me — not by an automated scanner — and focuses on the exact ranking factors that matter in today’s AI-powered search environment.

Why My SEO Audit Is Different

Most SEO audits online are simply automated reports. They produce long lists of warnings, errors, and red flags about your website’s meta tags, internal links, redirects, mobile usability, or page speed. But the truth is simple:

Most automated SEO audits do not reflect how Google’s modern ranking systems work.

Google does not rank your website based on how many “green checks” you have. Instead, Google uses:

AI models
Semantic SEO
Entity recognition
Topic classification
Search intent analysis
Content quality assessments
Crawlability & indexability signals
Technical SEO factors that affect user experience

Most Automated tools cannot interpret:

Whether your content aligns with the correct entities
Whether your site demonstrates topical authority
Whether keyword intent matches what users expect
Whether your site has content gaps
Whether your internal linking structure makes sense
Whether thin or duplicate content is confusing Google
Whether your site architecture supports ranking
Whether AI-mode can extract meaningful answers from your pages

My audit focuses on the ranking factors that actually matter today: technical SEO, on-page SEO, content quality, site speed, internal linking, topical relevance, entity signals, crawlability, indexability, and mobile-friendly user experience.

Everything is explained in plain English.

What Your Free SEO Audit Covers

This audit uses the same SEO entities and ranking concepts found in the top 10 results for “SEO audits,” adapted to the post-AI Google environment.

1. Technical SEO Review

Technical SEO is still foundational, but only a few technical signals strongly impact rankings. I focus on the ones Google’s AI systems rely on most.

Site Speed & Performance

I evaluate:

Core Web Vitals (LCP, CLS, INP)
Page load time on mobile and desktop
Large images or scripts slowing pages

Crawlability

I examine whether search engines can fully crawl your site by reviewing:

robots.txt
XML sitemaps
Crawl paths
Pages blocked by technical errors

Indexability

I check whether your important pages are indexed or excluded

Redirects, Canonical Tags & Broken Links

I identify:

Redirect chains and loops
Incorrect or missing canonicalization
Internal 404 errors or broken external links

These issues affect both users and rankings.

2. On-Page SEO Analysis

On-page SEO remains one of the strongest signals Google uses to understand your content.

Meta Tags: Title Tags & Meta Descriptions

I evaluate:

Whether your title tags match search intent
Whether meta descriptions reinforce page meaning
Whether your titles contain relevant keywords and entities

Header Tags (H1, H2, H3) & Page Structure

Headers should reflect the semantic structure of your content. It is possible to review these fairly quickly using a visual scan and the free seo tool sccreaming frog spider.

Internal links help establish topical authority and page hierarchy. I check:

Keyword Targeting & Content Intent

I examine:

Keyword usage
Keyword cannibalization
Whether content aligns with user intent
Whether pages are overly broad or unfocused

3. Site Architecture & URL Structure

Your site architecture influences crawl efficiency, ranking distribution, and topical relevance.

Navigation Structure

I assess whether your navigation clearly reflects your core topics and services.

URL Structure

I look for:

Clean, descriptive URLs
Logical folder organization
URLs that match page topics and keywords

Crawl Depth & Orphan Pages

I identify:

Pages buried too deep in the site
Orphan pages with no internal links

These issues reduce indexation and visibility.

4. Content Quality, Content Gaps & Topical Authority

Google’s AI systems evaluate content quality, depth, and semantic relevance.

Content Quality

I review:

Readability
Topic coverage
Helpful, user-focused explanations
Engagement signals

Thin Content

Pages with insufficient information rarely rank well.

Duplicate Content

Duplicate or near-duplicate pages dilute topical authority.

Even without advanced competitor tools, I can identify:

Semantic SEO & Entity Signals

This is one of the most important parts of modern SEO. I check:

Whether your content includes relevant entities
Semantic relationships between topics
Whether Google can classify your pages correctly

This is essential for AI-mode visibility.

5. Backlink Profile & Off-Page SEO

Backlinks remain important, though modern evaluation focuses more on relevance and authority than sheer volume.

I provide a high-level review of:

Referring domains
Natural vs. low-quality links
Anchor text distribution
Brand mentions

I explain which types of backlinks matter most for modern Google search.

6. Mobile-Friendliness & User Experience

Google uses mobile-first indexing, so mobile usability strongly influences rankings.

I evaluate:

Mobile responsiveness
Readability
Touch-target spacing
Layout stability
Page performance on mobile

User experience is now a core ranking signal.

7. General Notes on Structured Data & Competitor Signals

I briefly comment on: the importance of structured data the use of free tools, and how to get ai to help you build more powerful structured data for your business

Who This Audit Is For

This audit is ideal for:

Small businesses with websites that receive little or no organic traffic
Businesses struggling with AI-mode changes
Owners who want plain-English guidance
People who tried SEO agencies but saw no improvement
Websites built years ago without modern SEO principles

Why I Offer This for Free

I am semi-retired from active legal practice, but I enjoy SEO. It helped me build my business, and the knowledge I gained from elite mastermind groups was life-changing.

I do not charge for these audits.
I do not upsell services.
I do not send follow-up sales messages.

All I ask is this:

If the audit genuinely helps you, I would very much appreciate a positive google review

If not, no problem — you owe me nothing.

What You Will Receive

I can give you an overview of your situation over the phone and I will provide you with screen shots from various seo tools. I am not selling or trying to sell you anything.

Final Thoughts

Google’s AI-driven search system has completely changed how websites are ranked. Success today requires strong technical SEO, well-structured content, proper keyword targeting, internal linking, semantic SEO, entity optimization, crawlability, indexability, and mobile-friendly performance.

If your website feels invisible, it’s not your fault — the rules changed.

However, you may have to consider changing your seo strategy to adapt to the new orld of post- ai google seach.

If you want a free, human-performed SEO audit, I’m here to help. Send me your url and give me a call at (347) 461-0760.